An entrepreneur has a great app idea and want to make it happen. Initially, they think they just need someone to develop their app but, between agencies, freelancers, at home or abroad, and nonsensical price structures, they don’t know who to trust. We come into play and start with a free, risk-free consultation to understand the business, the underlying assumptions, and the app idea itself. Then, we deliver a report with the app’s elevator pitch, main user stories, list of functional and non-functional specifications and technical recommendations. At the end, the client knows what technologies the freelancer or agency they will hire needs to be specialized in, and they know exactly what to ask them. The next step is to get low- and hi-fi prototypes done to get further validation before investing in development.